While there are several landing page builder options with specific benefits and drawbacks, there are some features you’ll want to see in every landing page builder.
Professional, Optimised templates:
The whole point of using a landing page builder when you hire a web designer or do it yourself is the ease of use, superior ROI, and the assurance of a professional result. If the designer does not provide landing page templates that are visually pleasing and a tool that makes it easy to edit, move on.
Remember that the less editing you do on your landing page, the better. You get a better ROI (not wasting your time, essentially rebuilding the landing page from scratch) and, as long as you go with a platform that follows current best practices, the templates should be configured to start with.
You want options, as well. Some landing page builders are trying to figure out their templates (squeeze page, contact us, pre-launch, demo, etc.) and that’s great. Honestly, it doesn’t matter all that much, as long as your landing page builder gives you a few dozen possible options. The more landing page templates you offer, the more landing pages you create.
And remember, companies with 30 or more landing pages produce an average of 7 times more leads than those with 10 or fewer. Those with 40 or more are producing 12x more leads than those with 5 or less.
Integrated A / B test:
Best practice landing page optimization is only going so far. No landing page builder can develop a landing page that is guaranteed to be tailored for your exact target market (and anyone who claims they’re lying). Every single market is different. Every campaign is a different one. Therefore, testing is vital.
You want to get the best bang for your buck, huh? So let’s presume you’re paying $70 a month to construct your landing page. If that builder helps you produce $5 worth of 42 leads each, you have a 200 percent return on your investment. However, if that builder helps you to test your campaigns and boost their efficiency in order to generate 56 leads, you can make a 300 percent return on your investment.
Yes, of course, you can pay for Optimizable, or some of the other A / B testing companies and evaluate the landing pages that way, but hopefully, you’ll find a platform that has developed testing right into the infrastructure. It’s better than that.
Integration with CRM software:
The purpose of the landing page is to generate leads or make sales, so it’s important that your landing page builder integrates with software that can store those leads and allow you to analyze potential prospect data.
Ideally, the landing page builder can connect to a powerful CRM that can collect customer data and interact with marketing, sales and customer management software.
Multiple User Accounts:
Your team needs to be able to operate seamlessly and easily on their own landing pages. Being able to access the builder from anywhere, from anyone, is a key component of the landing page tool that works for the modern marketing team.
And your account needs to be tailored for repeated use, too. If you’ve modified one of the builder templates to show your logo, brand colors, message, trademark, etc, you don’t want to have to develop it from scratch every time you want a new LP.
So that’s two aspects of the whole thing: the freedom to access your work (and work at the same time) and save your work to an account that needs to be re-used later.
Many services provide built-in, advanced landing page analytics tools that allow you to dive into your user data.
If you have comprehensive reports, heat maps, or plain old page views, analytics tools are important for determining how your landing page works.
When anyone appears on your landing pages, make sure they look great no matter what device they’re on? Yeah, that’s massive.
And it’s becoming ever more essential. Mobile usage is only going to get bigger, and getting a sensitive landing page builder is only going to get more important to a professional sales funnel.
When it comes to mobile optimization, try to find a landing page builder with a touch of experience. You shouldn’t have to totally re-design your mobile phone and tablet landing page because you’ve already done it on your laptop.
Quick Wrap Up:
Hopefully, this will give you some insight into what makes a landing page builder worth paying for.
And that’s it. There are a lot of them excellent. They save you time, money, and make it so much easier for your business to generate leads and drive online sales.