Best Landing Page Builders to Generate Leads in 2024

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Last Updated on 21/05/2024 by Gaz S

What is a Landing Page Builder?

A landing page builder is software that lets you quickly develop successful landing pages to increase your conversion. It also helps you to select from templates that have already been checked and are useful for converting visitors to different types of landing pages.

While there are several landing page builder options with specific benefits and drawbacks, there are some features you’ll want to see in every landing page builder.

Professional, Optimised templates:

The whole point of using a landing page builder when you hire a web designer or do it yourself is the ease of use, superior ROI, and the assurance of a professional result. If the designer does not provide landing page templates that are visually pleasing and a tool that makes it easy to edit, move on.

Remember that the less editing you do on your landing page, the better. You get a better ROI (not wasting your time, essentially rebuilding the landing page from scratch) and, as long as you go with a platform that follows current best practices, the templates should be configured to start with.

You want options, as well. Some landing page builders are trying to figure out their templates (squeeze page, contact us, pre-launch, demo, etc.) and that’s great. Honestly, it doesn’t matter all that much, as long as your landing page builder gives you a few dozen possible options. The more landing page templates you offer, the more landing pages you create.

And remember, companies with 30 or more landing pages produce an average of 7 times more leads than those with 10 or fewer. Those with 40 or more are producing 12x more leads than those with 5 or less.

Integrated A / B test:

Best practice landing page optimization is only going so far. No landing page builder can develop a landing page that is guaranteed to be tailored for your exact target market (and anyone who claims they’re lying). Every single market is different. Every campaign is a different one. Therefore, testing is vital.

You want to get the best bang for your buck, huh? So let’s presume you’re paying $70 a month to construct your landing page. If that builder helps you produce $5 worth of 42 leads each, you have a 200 percent return on your investment. However, if that builder helps you to test your campaigns and boost their efficiency in order to generate 56 leads, you can make a 300 percent return on your investment.

Yes, of course, you can pay for Optimizable, or some of the other A / B testing companies and evaluate the landing pages that way, but hopefully, you’ll find a platform that has developed testing right into the infrastructure. It’s better than that.

Integration with CRM software:

The purpose of the landing page is to generate leads or make sales, so it’s important that your landing page builder integrates with software that can store those leads and allow you to analyze potential prospect data.

Ideally, the landing page builder can connect to a powerful CRM that can collect customer data and interact with marketing, sales and customer management software.

Multiple User Accounts:

Your team needs to be able to operate seamlessly and easily on their own landing pages. Being able to access the builder from anywhere, from anyone, is a key component of the landing page tool that works for the modern marketing team.

And your account needs to be tailored for repeated use, too. If you’ve modified one of the builder templates to show your logo, brand colors, message, trademark, etc, you don’t want to have to develop it from scratch every time you want a new LP.

So that’s two aspects of the whole thing: the freedom to access your work (and work at the same time) and save your work to an account that needs to be re-used later.

Analytics tools:

Many services provide built-in, advanced landing page analytics tools that allow you to dive into your user data.

If you have comprehensive reports, heat maps, or plain old page views, analytics tools are important for determining how your landing page works.

Mobile optimisation:

When anyone appears on your landing pages, make sure they look great no matter what device they’re on? Yeah, that’s massive.

And it’s becoming ever more essential. Mobile usage is only going to get bigger, and getting a sensitive landing page builder is only going to get more important to a professional sales funnel.

When it comes to mobile optimization, try to find a landing page builder with a touch of experience. You shouldn’t have to totally re-design your mobile phone and tablet landing page because you’ve already done it on your laptop.

Quick Wrap Up:
Hopefully, this will give you some insight into what makes a landing page builder worth paying for.

And that’s it. There are a lot of them excellent. They save you time, and money, and make it so much easier for your business to generate leads and drive online sales.

What is a Landing Page Builder?

Want to know how easy it is to build landing pages, check out this complete guide by Unbounce.

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What is the best Landing Page Builder?

1. Unbounce Review

Unbounce is a tool that can help you build and customise your landing page. Over ten thousand clients have already helped to create successful and high-performing pages in a decade. With a versatile interface that allows you to customise your web pages to your needs, you, too, can take the required steps to give your site visitors a lasting impression. This game-changing platform builder puts the premium on versatility, speed and ease of use. Even with limited knowledge of HTML coding, this platform offers you the freedom to design a page that fits your goals. Plus, it lets you test the pages you built before you launch them, too.

Unbounce review homepage

Key Features

Landing page builder:

For a typical editor, Unbounce offers all the tools that marketers and business owners need to create a visually appealing landing page. From videos to social widgets, all of these can be integrated into your template.

You don’t need to worry if the default design doesn’t match your brand. All of the elements inside are customisable and scalable. For example, you can adjust the font size, change text style and colour, and even insert links.

Unbounce, on the other hand, is not just about “what’s good in the eyes.” It also includes options for, say, adding meta and alt descriptions to make it SEO-oriented.

The landing page builder is filled with tools that can help you create high conversion pages. As such, to give you full details of each of them, I divided them into four stages: build, customise, optimise, and convert.


Development of the landing page via Unbounce has made it easier; thanks to its smart and advanced software, it has made it less complicated for non-programmer entrepreneurs to deal with such a job. The building stage consists of features that are easy-to-use and time-saving, such as its Unbounce template library. It has more than 100 templates that you can either use as-is or modify to fit the look of your brand. The editor works like drag and drop, so you don’t need to code.


The customisation process is a bit simpler too. You can either start from scratch or select a template from the library and change it. And, if Unbounce Library designs don’t fit your taste or brand, you can search and download templates from the 240+ customised landing page designs of the Themeforest Marketplace.

Another function to remember is its pixel-perfect tool. Using it helps users to make changes to their pages free of charge rather than following grids and rules. In reality, it’s what sets Unbounce apart from its competitors, as most of them come with grids, boxes, and rulers.


Unbounce guarantees its customers a constant flow of leads by providing software primarily for optimisation purposes.

For example, the A / B split test tool allows you to test and compare two or more variants on one landing page. Through it, you will see which page is resonating with your audience.

But what I find fascinating is that it has an AI-powered feature called Smart Traffic. The idea is that it instantly connects your readers to a page where the user is likely to convert. However, it is currently in the BETA process.

On the one side, it comes with a real-time data dashboard to help business owners and solo developers like you control and track how your pages function.


Unbounce conversion tools focus on lead generation and customer loyalty. For example, lead-gen form builder and gated-content options are great for building email lists.

This allows you to catch your target market interest by giving away “valuable content”-whitepapers and ebooks, for example-in exchange for their contact information, while the former allows you to add drop-downs, checkboxes and radio buttons to your pages.


You’re definitely going to need more than one tool when it comes to digital marketing. Luckily, Unbounce integrates with some of the world’s most popular marketing tools. Here is a list of some of the resources you can use with Unbounce:

● Marketo
● Zapier
● MailChimp
● HubSpot
● WordPress
● Kissmetrics
● Salesforce
● Infusionsoft
● Campaign Monitor

A/B Testing:

Just about every aspect of online/digital marketing includes checking one metric or the other, and landing pages are no exception to testing. Checking the landing pages is especially important because it means that the landing page that the customers see has the highest conversion rate.

It’s also necessary because your option one or option ten might not yet be the best. So, if you want to find a CTA button design, copy or font that resonates well with your audience, Unbounce will allow you to run an A / B test. The results of the split test will help you change your template or copy version to one that receives a higher number of clicks.


If you’re someone who wants to meet users with pop-ups on your website, you’ll be pleased to hear that Unbounce provides a pop-up solution. Once again, the tool lets you get a head start with the models. Pick a look and sound that is going to resonate with your target audience. After you have selected and updated a template, you can publish it in a matter of minutes.

Sticky Bars:

Sticky bars are a non-intrusive way to get the attention of people who visit your website. Unbounce lets you build and deploy them easily. If you’re unfamiliar with sticky bars, some headers remain at the top of the web page even though the user scrolls down. In other words, they’re “sticking” to the top of the page. That’s the word. In minutes, you can build and publish a sticky bar.

Ease of use

Unbounce is powerful but friendly and easy to use. The simple builder window opens a wide workspace, which includes helpful instructions. When you log in for the first time, Unbounce takes you through an on-board process, describing the features and choices in simple, coherent English.

Working with the various elements is a breeze, and the properties tab on the right helps you to adjust all aspects of your page. Even if you don’t know what you’re doing, the notes are all over the place, so by the time you’re ready to print, you’ll feel like a pro. Marketers can find the A / B and analytical methods highly skilled and helpful


Unbounce provides three levels of service: Essential, Premium and Enterprise.

Essential would only cost $79 a month with annual billing. This gives you 75 landing pages, 8 pop-ups, and 8 sticky bars.

You’ll pay $159 a month for your Premium service. This gives you 150 landing pages, 16 pop-ups, and 16 sticky bars.

Enterprise is going to cost you $399 a month. You’ll get 375 landing pages, 40 pop-ups, and 40 sticky bars for that. There are also numerous integration options associated with and level of service.


Unbounce is a feature-packed landing page builder that is easy to use, and once you learn the ropes, it may be important to improve your conversion rates. Unbounce is also impressive because it’s full-featured, and it helps you not only to adapt to the online world but also to evolve across the board.

Although it may have a few drawbacks, its customisation and customisation features are top-notch and perfect for those looking to take things to the next stage. Unbounce could easily be the secret to higher lead conversions, higher sales and higher ROI.

2. Leadpages Review

Leadpages is a cloud-based landing page builder and lead generation software developed for small and medium-sized businesses. It allows them to publish landing pages, drive web traffic, and generate new leads for their marketing campaigns. Key features include page builders and editors, custom templates, ROI tracking, and more.

Leadpages helps marketers to build mobile-responsive landing pages and pop-up boxes using customisable templates. It provides an integrated Facebook ad-builder platform to extract content from Facebook pages and generate marketing advertisements. The solution offers a wide range of customer targeting and segmenting tools to develop and run promotions for a committed audience.

Leadpages helps businesses connect their campaigns to other marketing resources such as webinar sites, payment processors, email automation, and more. Users may also view the success of their campaigns through a real-time dashboard and evaluate their ROIs.

Leadpages review homepage

Key Features

Leadpages Templates:

To help you start creating successful landing pages as quickly as possible, Leadpages gives you more than 150 templates to choose from.

Not only do the templates look incredibly professional, but they’ve also been designed for the best performance. The Leadpages team optimises their templates based on the data they can gather by hosting thousands of pages for their users. You can also sort models by conversion rate to quickly find the most powerful designs.
The landing page templates provide options for creating a webinar or virtual event sign-ups, promoting deals, selling products, and much more.

Since all templates can be edited in the Drag-and-Drop Content Builder of Leadpages, you are not restricted to using them as they are. If you are a service provider, such as a freelancer or consultant, some templates should be able to help you build more business.

The LeadPages Editor:

LeadPages has a drag-and-drop editor that makes it easy to create great-looking land pages in just 10 minutes. And that’s very fast. The best thing is that you don’t need to have any design experience at all since there are plenty of templates available to choose from.

I found it very easy to launch landing pages because of their intuitive drag-and-drop editor. You can also add some cool widgets to your landing pages, such as checkout or countdown timer.

Pop-up (Leadboxes):

Most probably, you’ve come across a Leadpages pop-up (Leadbox). It’s ubiquitous. Leadboxes are crisp, professional-looking pop-ups that help you capture more leads at the right time. Leadpages lets you build a high-volume Leadbox in a matter of minutes and comes with automatic settings to pop up at the height of your visitor’s interest.

That’s right, as soon as the visitor reaches your landing page, you can firmly target their eyesight with an offer they can’t reject.

You can configure your pop-up to appear as follows:
● When a user clicks on a button or a link
● On a timer
● When they’re about to get out of the last-ditch attempt to hold their attention

Leadpages lets you build your Leadboxes with a simple drag-and-drop editor in a few minutes. You can also connect to your email service provider so that new subscribers can automatically go to your desired email list.

A/B Testing:

Leadpages supports split testing. This is a requirement with a method designed to optimise conversions. The platform follows the traditional A / B test pattern. It helps you to view various versions of your landing page or popup so that you can see which one of the most clicks you receive.

However, there are several limitations. First, split-tests are only possible with the default editor. You can’t do this with a drag-and-drop editor. That’s pretty worrying. Also, the lowest level of service does not even offer split-testing. But if you plan to go the “cheap” path, you’re going to have to find another way to test your landing pages or pop-ups.

Leadpages Quick Start Wizard:

Getting access to so many high-quality templates is very helpful when it comes to creating more leads and sales for your business. However, a library as large as this can have its downsides, such as the amount of time it takes to view all of your options and then make a final decision.

So, to help you get started with Leadpages, you’ve been asked a few questions after signing up to help you find the right template with as little time and effort as possible. Your answers to these questions, such as the intent of your landing page or website, will narrow down your choices until you get to a set of templates that are ideally suited to your goals.

Once you’ve moved through the few steps of the Quick Start Guide, you’ll have a selection of templates to choose from. Since there are so many templates to choose from, getting the choices narrowed will certainly speed up the decision-making process. However, if you want to see the full list of options, just click the ‘Browse All Templates’ icon. After you have made a decision, you will be brought to the content editor where you can start customising your chosen template.

Alert Bars:

Leadpages Alert Bars enable you to get a message across to users without interrupting the user experience in the same way that full-page pop-ups do. They are a reasonably mobile-friendly approach and provide an easy solution for adding CTAs to pages that would otherwise not generate leads.

Leadpages makes these extremely easy to set up, and you’re not going to have to deal with any code or plugins to use Alert Bars. Combined with exit-intent popups, they can make a real difference to your landing page conversion rate.

Ease of use

Leadpages would be more than enough for the average user to follow the objectives of your generation leader. At the end of the day, what you need is a conspicuous landing page that will wow your audience. Leadpages is more than capable of doing a job. It does not require any previous coding or design experience.


Like other marketing tools, Leadpages charges you on a monthly basis. Prices vary from $25 to $199, depending on the quality of service you’re looking for. It’s at the annual billing rate. If you want to go month-to-month, it’ll cost you at least $37 a month. The lowest level of service does not even offer split-testing. But it definitely isn’t worth the investment. A / B testing is provided at the next level of operation, which will set you back $48 per month. But it does not support advanced integration with tools like Marketo and Salesforce. Leadpages is offering a free trial. You’re going to have to provide a credit card, though.


Leadpages is one of the best tools to build landing pages for marketing campaigns to gain email leads. It’s a very intuitive tool that creates landing pages particularly fast. It’s not a cheap choice for sure, but given how much money email marketing campaigns can carry it’s certainly worth investing in.

3. Ucraft Review

Ucraft is a relatively new website builder that emphasises mobile design and seamless website development. If this formula sounds familiar, that’s because it is — Ucraft is patterned along the lines of modern mobile-centric web builders like Strikingly and SITE123.

Ucraft is headed by Gevorg Balyan and has offices in Armenia and Los Angeles. This website builder was created in 2014 and has since expanded to support more than 360,000 active users around the globe.

While Ucraft is not the most robust website builder on the market, it is an excellent choice for users who are beginners to website design and online sales. And the platform’s free alternative works well for those on a slim budget. Keep reading for a thorough overview of Ucart pricing, features, user-friendliness, and more.

Ucraft review homepage

Key Features

Powerful Editor:

Ucraft comes with a powerful editor that allows you to drag and drop the content to it simply. It comes with blocks such as headers, footers, contact blocks made for you, and others. You’ll find it very easy to add these blocks to your website. There are a variety of items on the editor screen, such as media files, sliders, galleries, and text blocks. These elements can be used to change blocks to meet the specifications of your website.

Once you have a template to use, all you need to do is simply drag and drop any element you need to the page you want to alter its location, content, colour, spacing, among others, to get exactly what you’re looking for. You may also adjust the opacity, the background image, the orientation, the horizontal or vertical positioning of the blocks and the colour settings of the elements and blocks.

Image Manager:

Ucraft gives you a powerful image management app that allows you to upload images from your device – drag and drop or upload them manually – or to select from the free Unsplash images available to you.

All photos uploaded are stored in your Ucraft account. They can be accessed via the Image section and used later on. Any image posted to the site may also be modified to suit the specifications of your website. You may even change any titles, explanations and buttons that might appear on the top of the images.

This is quite unique compared to other platform builders on the website. It gives you in-depth customisation features to make sure you get the best website for your business.

Blog Editor:

Ucraft comes with built-in blog tools. The blog editor is sharp and allows you to perform a broad range of tasks, including saving posts to be published in the future, saving sketches, classifying or marking posts, and adding comments sections through integration with Disqus. Aside from adding social media buttons, the very cool thing that Ucraft lets you do is to have an accompanying social media image that will be seen when the article is posted on Twitter or Facebook.

SEO Features:

Ucraft has done a quite good job of making sure that websites built with the website builder get a fare rating on all search engines. It helps you to customise your website using the SEO option available on the dashboard.

Ucraft allows you to add a title for each page on the website as well as a page overview. You can even decide whether or not to allow search engines to index pages. Ucraft can also automatically create a sitemap for your website. You can decide whether or not to have all of your website pages included in the sitemap.

Ucraft Logo Maker:

Ucraft offers you an option that enables users to create a custom logo for your website using the Ucraft logo maker. This is particularly important for beginners who, aside from a lack of web development skills, do not have design skills. From the dashboard option, you can easily access the logo maker feature. This will take you to a screen that allows you to create a logo for your business.

You can add images, icons, and text to the logo creator. You can then format them by adjusting the colour, font size, font size and all other text formatting features included. You can save your logos and use them if you build a different website under the same account.

Ease of use

Ucraft ‘s interface is usually well organised at first glance, and many tools are readily available to start designing your website. From the web editor, you can quickly find the preview button that lets you see how your site looks on various devices. From the Pages menu, you can easily add and manage websites and use the design resources required to customise the features on your pages.

The block’s icon on the site editor lets you simply drag and drop the desired content blocks to stack blocks one on top of the other so that you can create your site easily. It is equally seamless to add software, just drag and drop the integrations anywhere on the website.


Ucraft offers a range of pricing options. These include a free website, which is simply a landing page that contains an SEO app, Google Analytics, an SSL certificate, and more.

The Pro Website package costs $10 a month to be charged on an annual basis. If your online store sells up to 50 items, this bundle might be great. You’ll get several apps, a multilingual website, 24/7 help, Google Fonts, password-protected pages, and more than 70 payment and shipping options.

The Pro Shop option might be for you if your online retail website contains more than 1,000 items. It costs $21 a month on an annual basis which covers everything in the Pro Site Package. In addition, you get coupons, a shop management app, the ability to edit invoices, and more.

Ucraft ‘s biggest package is a BigCommerce contract of $39 a month to pay one year in advance. Additional capabilities include purchases on eBay, Amazon, Facebook and Yandex, in addition to Google’s shopping feed.


Ucraft is a truly amazing website designer. The interface is plain, the models are well-constructed. What’s more, Ucraft is actively making technological changes.

Ucraft’s way of delivering content makes it an excellent alternative for mobile-focused enterprises, such as restaurants and cafés, and a decent option for portfolio sites and visual blogs. And because Ucraft provides many of its features for free, it’s an excellent choice for someone looking to create a website as a hobby.

Overall, Ucraft is a new, impressive entrant to the world of website builders. When it comes to features and customisation, Ucraft still has space to improve; we are excited to see what Ucraft has to bring in the years ahead.

4. Instapage Review

If you are creating more leads and selling more products, you will accept that the landing page is significant. Creating a successful landing page is the first step in getting more money out of your internet business. Five years ago, you would have to pay a designer a lot of money and interact with them to get what you want. However, with the advent of services such as Instapage, you can set up your landing page yourself.

This high-powered landing page builder is becoming increasingly popular today. In this Instapage review, I will discuss the features, pricing plans, and ease of use of this service. After reading this article, you’d be better prepared to determine whether or not to give it a shot.

Instapage review homepage

Key Features

Instapage offers you all the features you need from a landing page site that surpasses most of its competitors. Now let’s take a look at what they’re offering you.

Conversion-ready Templates:

Instapage allows you to access 100 + templates that are fully customisable and optimised to help you improve your conversion. You’ve got models for all sorts of uses – everything from lead generation, ebooks, webinars, events, games, clicking via CTAs, etc.

You can also easily import your landing page models, which you can later change for your use. Another great choice is to upload themes from ThemeForest where you can buy up to 100 + premium themes. All themes are mobile sensitive so that they suit the size of any user. This means that your conversions do not drop on smartphone and tablet devices.

Landing Page Builder:

The Internet is full of Instapage reviews, but not all of them are good. They’re not telling you anything it provides. Instapage is known for the building capabilities of its landing page.

In reality, Instapage can claim that they have the industry’s best landing page builder.

Drag and Drop functionality helps you to quickly add and edit page features such as headlines, paragraphs, images, videos, buttons, shapes, charts, social buttons and timers.


If you’re building multiple landing pages, either for yourself or your clients, Instapage has a great time-saving feature that you would appreciate. This feature is called Instablocks, which allows you to create a library of reusable assets or blocks that you can integrate into any of your landing pages.

For example, you might build a custom testimonial block containing positive reviews from your clients, and then save it as an Instablock. Then, if you create a landing page that needs to include the testimonials, you can easily insert the Instablock in the page.

Other uses for Instablocks can include creating page headers, footers, call-to-actions, and anything else you might create with Instapage that you may want to use on multiple sites. Instapage also comes with a varied range of Instablock templates that you can use as starting points for your resources.


They allow you to add a layer of features, such as adding CTA buttons, video, countdown timers, or custom code. Countdown timers do an excellent job of building urgency and inspiring your guests to take advantage of your deal now. They are particularly useful when you want to push webinar registration or when you have a live event or product launch going on.

Even if you don’t need to know any code to create an Instapage landing page, you can customise the page you want to use HTML / CSS and JavaScript. You can quickly add a Google Analytics, a Facebook pixel and a Google Tag Manager by adding your ID.

A/B Testing:

This is another feature of Instapage. You can easily create a duplicate of your current version and test the variation of your main version. Later on, you can see which one fits better and use the version that gives you the best performance.

Mobile-friendly Page Designs:

All landing pages created by Instapage are mobile-friendly. However, you can switch to a mobile view of the page you’re working on in the editor, and then make modifications that only mobile users can see.

So, if the concept of viewing slightly different versions of your landing pages is appealing depending on whether your visitors are using a smartphone or a desktop computer, Instapage does provide this feature. However, you can’t make two completely different versions of a website. Instead, you’re only able to cover elements that you don’t want to reveal to smartphone users.

Ease of use

It’s nice to have all the gadgets and features that you can get your hands on, but it’s not good if you can’t use them. With InstaPage, you don’t have to think about anything that isn’t crystal clear because it focuses on less professional users.

Anything from editor to feature functionality is easy to use, which means that you spend less time reading and working out, and more time creating a fascinating and professional landing page with high conversion rates.

It’s not supposed to be the most strong builder app on the market, only the simplest, and they’re doing a pretty good job.


Instapage offers two pricing plans:

Business Plan:
Essential Instapage features and functionality are included in the business plan. The business plan makes 30,000 unique visitors a month, 30 written landing pages, five workspaces and five team members. This package is available at an effective rate of $149 a month if you pay annually, but the price is $199 if you want to pay weekly.

Enterprise Plan:
The cost of upgrading to the Instapage enterprise plan depends on the functionality you need. You will need to migrate to Enterprise if you want 1:1 ad-to-page customisation, editable global blocks, audit logs, and an ad-to-page migration assignment.

Instapage can be tested free of charge for two weeks, but as noted above, you may need to enter your credit card information, and you will be charged if more than 2,500 visitors visit your landing pages.


Instapage is a useful tool that is easy to use and open to beginners. And I liked how free-form the Builder is. You can get things anywhere. Publishing options make it easy to use the landing pages you create, no matter what sort of website you are running.

It’s certainly not the cheapest option out there. But if you want a high-powered, customised landing page builder, this is a choice for you.